We start with getting to know the target audiences of our client partners. We listen to what they tell us about themselves—their values, motivations and challenges—to develop empathy that will translate to a mutually beneficial communications approach where all parties are being heard and spoken to in a way that will help to advance client goals.

Our process relies on research to identify the most effective story-driven communications strategy that will advance our client partner’s goals as well as ensure stakeholder buy-in. Research is part of how we identify organizational goals and audiences as well as understanding who the key stakeholders are who will support the work. Strategic communications planning enables us to create an authentic and powerful brand or narrative framework and communications action plan for our clients.

We believe that storytelling is one of the most powerful tools for shaping the world we want to live in. By listening and capturing the most compelling and authentic stories of our client partners, we elevate brands and campaigns that inspire and move audiences into action. We work with clients to integrate storytelling into their work as a tool for getting the results they are after. We take an ethical and decolonized approach to storytelling to ensure individual, organizational and community voices are heard and respected in the process.

We have background and expertise partnering with the communities where our clients work to advance equity and justice. Our experience as independent consultants includes designing and implementing a communications training series for Black organizers involved in racial justice, managing a complex website development process for a real estate accountability index and successful efforts to establish media presence and a strategic communications plan for an American Muslim civil rights organization.

Amplify Resonance was born in Brooklyn, New York on a cold evening in February 2017. We (Debi and Naomi) had spent the afternoon at a movie theatre watching Moonlight and later attending a protest organized by Yemeni bodega owners against the Muslim Ban.

The power and connection that we felt from the collective action we witnessed on the streets that day and the immersive storytelling we experienced watching that beautiful film inspired us to finally run with our idea of creating a values-based strategic communications firm. We wanted to do our part in supporting the people and movements tirelessly fighting for all of us by helping them to tell their stories and create deeper connections with their audiences.